SoFi is this year's

#1 ranked robo advisor.**

You'll get a portfolio built for you with no SoFi management fee. Because you don't always have to follow the market to master it.

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This is not an offer, or solicitation of any offer to buy or sell any security, investment or other product.

Investing in securities involves risks, and there is always the potential of losing money when you invest in securities. Past performance, historical returns, future projections, and statistical forecasts are no guarantee of future returns or future performance. The firm reserves the right to monitor and retain all incoming and outgoing communications as permitted by applicable law.

SoFi Invest refers to the three investment and trading platforms operated by Social Finance, Inc. and its affiliates (described below). Individual customer accounts may be subject to the terms applicable to one or more of the platforms below.

1) Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-Registered Investment Adviser (“Sofi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC.

2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA/SIPC, (“Sofi Securities). Clearing and custody of all securities are provided by APEX Clearing Corporation.

3) Cryptocurrency is offered by SoFi Digital Assets, LLC, a FinCEN registered Money Service Business.

For additional disclosures related to the SoFi Invest platforms described above, including state licensure of Sofi Digital Assets, LLC, please visit legal.

Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform. Information related to lending products contained herein should not be construed as an offer or pre-qualification for any loan product offered by SoFi Lending Corp and/or its affiliates.

*Diversification can help reduce some investment risk. However, it cannot guarantee profit nor fully protect in a down market.

**Rankings performance has been conducted by a third party Backend Benchmarking, the data in the report is believed to be reliable; SoFi is not an affiliate of Barron’s nor Backend Benchmarking, nor has SoFi paid to participate in this award.

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©2022 Social Finance, Inc. All rights reserved.

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Get started with $1.

Investing is for anyone that can afford to do it — which is why you can start with as little as $1. Make a one-time investment today, or set-up a recurring payment if that works better for you.

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Get started with
no minimums. 

Investing is for anyone that can afford to do it —which is why you can start with as little as $1. Make a one-time investment today, or set-up recurring payment if that works better for you. 

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You are being referred to SoFi Wealth LLC’s website (“SoFi”) by The Tokenist a solicitor of SoFi Wealth (“Solicitor”). The Solicitor that is directing you to this webpage will receive compensation from SoFi if you open and fund an account with the investment adviser. Compensation to the Solicitor may be up to $150. You will not be charged any fee or incur any additional costs for being referred to SoFi by the Solicitor. The Solicitor may promote and/or may advertise SoFis investment adviser services and may offer independent analysis and reviews of SoFi’s services. SoFi and the Solicitor are not under common ownership or otherwise related entities. Additional information about SoFi is contained in  SoFi Wealth Form ADV and ADV Part 3.

It's easier than ever to put your money on a mission.  

We take the stress out of investing by helping you with the hard part: goal setting, rebalancing, and diversifying your money. 

Goal planning

Auto rebalancing


Whether you’re saving for retirement, a down payment, or just investing for later, we’ll help you make a plan to tackle multiple goals.

We'll rebalance your investments, which means adjusting your stock and bond funds on a quarterly basis, so your money is always invested how you want it to be. 

Risk is real. That's why we'll diversify your portfolio so that your money is allocated across different kinds of financial investments. 

The right way to invest? It's up to you.

Everyone has different goals when it comes to their life, their money, and their investment plans. 

Take the trip of a lifetime

Buy a home

Pay for a wedding

Retire early

Save for a kids' education

Time is your best friend. 

Compound interest is basically "interest on interest" and it's how your money can make money. Time is the magic ingredient — which is why the earlier you start investing your money, the better. That way you can ride the ups and downs of the market over time towards your goals. 

We're here if you need it.

Investing with SoFi gets you access to member benefits like career services, rate discounts on other SoFi products, exclusive events and experiences, as well as access to credentialed financial advisors to discuss big picture financial goals one-on-one—all at no cost.

Please review the Customer Relationship Summary (ADV Part 3) which contains important information about the product, services, fees, and conflicts of interest with SoFi Wealth LLC.


Job Code: UB20220211Invest-Auto

*Diversification can help reduce some investment risk. However, it cannot guarantee profit nor fully protect in a down market

The right way to invest? It's up to you.

Hands-off investing that's always on.

You don't have to follow the market to master it. With automated investing we'll build and manage a portfolio for you without charging a SoFi management fee.


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